Archive for the ‘tweet scan’ Tag

Dodge Ads on a Segway

Chances are you’re bored of Facebook. It was too easy. You just studied the hip cats and robbed their essence of cool.

But the fraud was too successful. It rained spam. Everyone wanted a piece of you. People you barely knew were firing sawn-off Super Pokes from all angles.

Marketers caught up and brands wanted their own weapons. The best marketers started making useful applications for Facebook and MySpace (Paul Isakson is worth a read on this). But people were already migrating to Twitter to get out of the cross-fire.

Now you can search Twitter posts with Tweet Scan. That could be exciting for you. You might want to find other friends who are “bored”, “happy” or “bored”. Maybe?

But Paul Chaney has identified a sinister angle to this story. By using Tweet Scan, ad men can target the flock according to their mood. And that’s their mood as they’ve stated it. Live.

There’s only one solution: escape on a Segway.

That’s right. The Segway. You can speed to social victory on a Segway.

There was a lot of flapping about the Segway. There’s a lot flapping about social networking. Segway made their own social site for Segway users. Wow. You can almost hear the tumbleweeds rolling in cyberspace.

But we can hijack these empty brand spaces. Why the hell not? Flip it around. Take it to the advertisers. Let’s get social with a Segway. At least we’ll only be harassed by Segway in the process.

That’s not too bad, if you think about it.

Segway was, and is, after all, the future.