Archive for the ‘sugar puffs’ Tag

The Hand that Fames You

So Bren over at M&C told me about the new Pot Noodle ads.

“Flight of the Conchords rip-off” were his words.

You can be the judge of that:

Pot Noodle Advert – Moussaka Rap by R3SPAWNS on YouTube.

Pot Noodle advert – Doner Kebab version by IverHealth on YouTube.

Do we have another Booshgate on our hands? A theft of honey monstrosity?

Facebook Fans have been up in arms. Perhaps you, like Lauren, “just thought it was me thinking it until others agreed!”


Is it now fair game to rip-off the style of popular comedians, entertainers, celebrities?

Don’t those same celebs rip-off consumer culture and sponsorships?

Wasn’t it simpler when famos would prance around like a**holes – “against type”?

The Observer Sport Monthly reminded me of this “endorsement” gem:

Chicken Tonight Commercial (Ian Wright) by mrsimonukalt on YouTube.

Even the 21st century has its “against type” celebrity endorsements.

For anyone who hasn’t seen it – here’s Iggy “Lust for Life” Pop getting wired on respectably-priced insurance.

Swiftcover Iggy Pop Commercial by phatfubble on YouTube.

[Iggy, incidentally, couldn’t hold a Swiftcover insurance policy on account of his being a musician. But don’t let that prejudice your answer to the next question.]

So which is worse –

Embracing the hand that feeds you

Or waiting until it bites your style?

Previous ad controversy:

The Mighty Boosh vs. Sugar Puffs – Crimp Off

Fauxbama campaigns turn racist

Tropicana packaging: Is it all over Arnell?

“Adverts make things look bigger” scandal

Crimpin’ Ain’t Easy

You might have heard the Mighty Boosh are taking legal action against the Honey Monster. Gag-worthy as that may be, I’ve come too late to the party.

So let’s hit the blood-spattered two-way street of copyright and get to the chase. Watching some old Boosh last night (coincidence) I was reminded we get the following in the Hitcher episode:

Only problem was, when I was a child, my thumb was tiny. Not just tiny like a single sugar puff, Disgusting! Even my own mother would reel back in horror, like an anaconda, ‘Aagh! What is it!? Get it out of here! It’s tiny! It’s horrible, it’s revolting!’

The Boosh namechecked Sugar Puffs. Sugar Puffs got crimping. So why are we staring at this sad puddle of spilt breakfast milk?

When the commercial world co-opts culture so superficially, it can be a dirty mix to swallow. But it happens all the time. What happened here was not a fair exchange.

The Boosh take Sugar Puffs’ name. But Sugar Puffs took the Boosh’s style.

If someone popular and funny namechecked you, you’d most likely be fine with it. But if after meeting someone you later discovered they’d copied your style, you’d be pretty pissed off.

On a blustery Saturday night down a dirty discotheque, several years after your first encounter, you bump into them again. They’ve started talking like (old) you. They’ve got your (old) rhythm, your (old) flow. Ugly.

If they’d just become a bit more like you, that could be good. It could be kinetic. It could even lead to some bouncy repartee. But they simply ripped. There was no dialogue.

When you bring it down to the personal, it all makes sense.

Lawrence Lessig can be breathtaking on this subject, and I’m looking forward to more of Matt Mason‘s thoughts.

You can be greedy for the verse, but you shouldn’t bite the style.

Related: You wanna be in my brand, my brand, my brand?