Archive for the ‘subconscious’ Tag

The Limits of Control

Image cred: kspace.tv

“I abstain from any kind of release for six weeks before a fight, no self-pleasure, nothing,” says [David] Haye, acknowledging that he may have a busy week ahead. “Even in my dreams, I’ll be about to have sex with a beautiful girl and I’ll say ‘Sorry darling, I’m fighting in a few weeks.’ That’s control, bro, when you’re turning down a hot chick in your subconscious.”

David Haye, Observer Sport Monthly | November 2009

Image cred: YR MOMMA’S IN OUR BIZNESS

“Everyone in boxing probably makes out well except for the fighter. He’s the only one that’s on Skid Row most of the time; he’s the only one that everybody just leaves when he loses his mind. He sometimes goes insane, he sometimes goes on the bottle, because it’s a highly intensive pressure sport that allows people to just lose it [their self-control].”

Mike Tyson, quoted in The Telegraph | ‘Tyson 20 years down the line’

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Momtroversy: That Ain’t Right

In case anyone missed the Motrin Momtroversy, here’s a recap. Skip to the concluding thoughts if this is old news to you.

1. The offending article

2. Righteous indignation

3. Trial by Twitter


4. Parody

5. Apology

motrin

I’ll whisper my words here because this whole fiasco has woken up a big, bouncing bundle of ire.

How can ads cause this kind of offence? What causes them to miss the mark? Is there any other recent example?

In the summer, Nike pulled a bunch of ads from their Hyperdunk print campaign. Item A:

that-aint-right

In Nike’s case, the campaign at large was well received. But specific executions weren’t – as they were deemed homophobic.

One ESPN basketball blog felt sadness at the loss. Because he believed the campaign had a smart message and was shot down by political correctness.

W+K removed the ads from their blog but the remaining comments show a real mixed reaction, including ardent advocacy.

Compare the two controversies:

Nike got the message right for their target but suffered from a blindspot. The subconscious or implied meaning was offensive to group that, in all probability, weren’t considered as their consumer. Backlash.

Motrin got the conscious message wrong because they spoke directly to mums (moms – sorry, I’m from the UK) about a concern that, for most, is likely to be subconscious and if it exists, a potentially guilty feeling. That ain’t right.

Did either of these ads offend you? And if so, why?