Archive for the ‘sleeveface’ Tag

The Art of Marclay

Can I tempt you with unwanted sound and the ragtag bits that are left behind?

Christian Marclay mini documentary by gmooney on YouTube.

I’ve not seen or heard anything quite like Christian Marclay.

Before hip-hop started cutting-and-scratching-scratching-and-cutting, he was using the turntable as an instrument.

Gestures, by Christian Marclay by louis on Vimeo.

When the 90s broke out, he took on pop and sex with the Body Mixes series.

(Anyone still concerned that Dye Holloway Murray stole Sleeveface might want to take a long hard look at the image of Jacko below.)

christian-marclay_footstompin

Footstompin’ , by Christian Marclay by brennheit bakst on Flickr.

“I was just using what was there and reacting to culture and my environment. If you watch MTV it’s all about sex. It’s how they can keep people watching. You can’t be a successful pop star without being overtly sexual on screen.”

I don’t know how he’d feel about the Caramel Bunny. But they’ve both still got it.

AV performance? Multiscreen sound and image remixes?

As predictably as Dwain Chambers gets no redemption, Marclay did the business:

Video Quartet, by Christian Marclay by louis on Vimeo.

I’d love to know what this man’s got planned. You’ll get short odds that advertising will steal and sanitize it.

Sometime around 2019.

(Thanks to Zamir for the hot tip.)

External links:

Christian Marclay profile by White Cube.

Interview with the Journal of Contemporary Art.

mp3 interview/ performance at Some Assembly Required.

All Hail The Arranger?

James Joyce is dead. The mischievous Arranger lives.

In 2009, ever more epic feats of creativity will be determined by the Arranger. Not a single mind scripting, drawing, sculpting, painting. But allowing things to happen. Then ordering them.

What the hell am I talking about? Here comes the three-way…

1. Mobilise

Fifty People, One Question: London by Crush + Lovely on Vimeo.

One kind of Arranger starts by mobilising. E.g. ask a single question to 50 people. Record what happens and arrange it. This is close to a notion of the meme but retains editorial control.

Think Sleeveface. Or even the new Saatchi & Saatchi spot for T-Mobile.

2. Scavenge

konst-teknik

“One (Two, Three, Four)” by Kunst & Teknik and Martin Ström, 2009.

The Scavenger Arranger does a similar thing in reverse. He/ she is more of an archivist. It’s a retrospective arrangement.

You have an idea then set out to aggregate the material. Here Kunst & Teknik and Martin Ström found four different videos of kids playing Metallica on YouTube. Then they arranged and syncopated.

In adland, the Nokia Comes With Music campaign is a prime example. Idea first – track names spell out a message – then find the track names to achieve it.

3. Anatomise

Little Girl Loves Aphex Twin by IDMWEIGHTSIDM on YouTube.

The microscopic approach. The Anatomist Arranger will take a single passage in time, or a single event, then pull it apart. There’s an obvious analogy with remixing.

No new content is initiated or created. But the existing material re-spliced. Collagists like Cutup Collective fit this mould. And in some ways, it’s where those 1920s modernists – and Dadaists – began.

Is the Creative dead? Should we all hail the Arranger?

Update #1:

Iain at Crackunit has written at an extensive post on ‘mass collaboration’ advertising. Follow the debate on ‘Life Is For Connectedly Sharing Better.’

Update #2:

Read a section in Wikinomics last night that sums up this phenomenon far better than I did:

“… we are moving from the concept of emergence as a consequence of raw self-organization – the idea that the independent agents acting together unwittingly create some new thing (so-called “order for free”) – to a recognition that self-organization can also be encouraged and even orchestrated…” (p.44)