Archive for the ‘nadia plesner’ Tag

Hey! Leave Those Brands Alone

Danish artist Nadia Plesner devised this design to raise money for Darfur.

Louis Vuitton aren’t happy about her fundraising activities (full story here), citing an infringement of “Intellectual Property Rights”.

“Intellectual Property”?

Wow. How contrary. Brands want us to love, cherish, kiss and hug them. Online, they want us to play with them, tickle them, retouch them (I’m thinking sneakers and labels – Beck’s Fusions last year comes to mind).

They want us to remix. Because they know we like to remix. But only if it’s on their terms and, preferably, their microsite.

This attitude’s so retro it’s almost charming. But not quite. And far less charming for its PR stupidity. They could have easily supported the campaign and added buckets to their brand greenwash. Not to mention dirtied dollars to the Darfur appeal.

I’m with Brazilian designer Mario Amaya (see below). Let’s get remixing brands, whether they like it or not. If they want to be in our lives, they need to be taught how the real world shakes today.

Related: Boosh vs. Honey Monster, Round 1.

Essential: The Pirate’s Dilemma – We Invented the Remix.

Previous: Segway Watch – the Future Goes Social.