Archive for the ‘murketing’ Tag

Pharrell vs. Sammy Stephens

Fresh murketing from the Golden Arches sticks Pharrell chez McDonald’s at the crack of dawn. Acting like it’s not his first crack he’s tasted that day.

P vs McDonald’s by NeRdArMyViDeOs on YouTube.

Mr. Williams doesn’t need a sponsored viral to be “internet famous”. Although he will “try anything to get McDonald’s to open early”.

Over 1min and 18 seconds he goes through every trick in the book:

– Sing a jingle

– Sing a jingle

– Sing a jingle

– Sing a jingle

And he even dances.

But when it comes to jingles and dances, what’s Pharrell got on Sammy Stephens?

Flea Market Montgomery – Long Version by teedadawg on YouTube.

OK OK OK. So Sammy was “internet famous” in 2007 and times have moved on.

Practioners of the “jingle and dance” are more professional now.

They get up at 6am to perform choreographed routines – and that’s before their authentic carb breakfast of Parisian French fries.

Stephens was a mere amateur:

“I didn’t write it,” he said. “I just felt it.”

But there is hope for the plucky amateur. His name is Howard Brown.

Original Howard of Halifax advert by gazhack on YouTube.

The UK’s golden boy of “jingle and dance” enjoyed a hugely repetitive 6-year “jingle and dance” career after turning pro in 2002.

So when you get that urge to “jingle and dance” because you “just feel it”, make sure there’s a camera in the crowd and give it all your heart.

Dreams really can come true.