Archive for the ‘microsite’ Tag

Kings, Virgins… Hipsters

Wow. Two campaigns that put a meat cleaver down the middle of it, back to back. Same agency, same brand. Same technique?

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Crispin Porter + Bogusky‘s latest work for Burger King is Fire Meets Desire. It flips the truth that burgers make you stink by peddling a seductive new fragrance.

“The Whopper sandwich is America’s favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.”

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This website takes that truth out for a walk, a spot of dinner and a greasy finger by the fire. Hit the interactive Flame spray and you disperse the sappy clichés of romanticism, obliterating and channel-surfing with one click.

You can buy the fragrance from Ricky’s. Or eBay. Needless to say.

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And what hasn’t been said about the previous campaign?

Whopper Virgins took Z-Boy director Stacy Peralta to Thailand, Romania and Greenland in search of “the hamburger illiterate” for a culturally blind test (see YouTube commentary below).

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If we are staring into an abyss the good news is it appears to be bottomless.

Ferocious right on-ers have bashed the campaign’s off-ness, fans have whooped, fence-sitters (like this one?) have done what they always do best. The people have spoken. To one another. Just Google Whopper Virgins and take a straw poll.

If Fire Meets Desire takes a bite out of Lynx/ Axe’s global campaigns, then Whopper Virgins has a deep swig of the Pepsi Challenge. In both bursts of advertising cannibalism, the taste is ironic.

But first thing’s first. These campaigns are exceptional – in advertising terms. They’ve taken the bench and given it a mark. No doubt. Why did that bother me?

hipster

These Burger King campaigns reminded of something pretty rare: a great article on Adbusters. From Hipster: The Dead End of Western Civilization

“Lovers of apathy and irony, hipsters are connected through a global network of blogs and shops that push forth a global vision of fashion-informed aesthetics. Loosely associated with some form of creative output, they attend art parties, take lo-fi pictures with analog cameras, ride their bikes to night clubs and sweat it up at nouveau disco-coke parties.”

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Is this the 2.0 advertising creative par excellence?

Or did the creatives at Crispin Porter + Bogusky get at an uglier brand truth with Whopper Virgins?

“If you don’t have shit, you don’t know one shit from another.”

With that statement, even a hipster could be proud or some shit.

More burger related:

Delete 10 Facebook friends and get a free Whopper

Facebook deletes Burger King application

Nike Air Big Max

Scene of a Holiday Crime

It’s a hot one here in London today. Maybe the hottest day of the year. If so, I’ll have to desist from the claim “I spent the hottest day of the year in court”.

NOT GUILTY anymore, says the Daily Mail – a rare bout of leniency? Still, it was a hot day when we shot the dynamic video for a new sun- and crime-baked microsite.

Under much duress but in sane mind, an upstanding team delivered the site live last week. You can check out holidaycrimes.co.uk now, if you like.

And if you want to pass judgment – post a comment. I’m all for mob rule…

**Disclaimer** Think Demux in no way represents the views of my company, HRS.com or holidaycrimes.co.uk