Archive for the ‘Culture’ Tag

¡Land of the Lucha Libre!

Luchadors. Mexican wrestlers. They’ve all got a story – and a logo. Their mask.

Where does the mask come from?

Aztecs, if you’re being dreamy and distant. The need for self-promotion, if you’re being 20th century and consumerist.

But hold that disbelief for one second. There are stories behind those masks. There’s honour and history behind the luchadors, even when they’re fighting werewolves in comic books.

Can the same be said of the WWF (WWE?) loudmouth? The hard-selling capitalist breed of this noble and ridiculous warrior, changing identity and allegiance as the money takes him?

I’m not sure. But I know I prefer the underdog’s story. And it takes good storytelling to get millions transfixed by a single TV second, over and over.

Take it away, Santo…

Related: Brazilian logo mashing.

Event: Lucha Libre in London this July.

Remember: This is just cultural mash-up. But feel free to start a serious discussion if you want one…