The Magnificent Recession

I’m not sure the sea will become the land, and the land the sea.

But the recession will inevitably lead to trading places.

“Be there when the market turns”, say the black-humoured creatives at Storåkers McCann, Stockholm for Dagens industri.

It’s a sharp thought, and a creative result.

Thanks to Hyper Island the ad world expects great digital from Sweden. So I’m pleased to see that pedigree in print, too.

Back in London, bussing through Bank and dodging the pinstriped boozehounds – I wonder. Will the City Boys sleep long and hard this Friday? How far will they go on craft and spittle in the Magnificent Recession?

A penny for the shoeshine’s thoughts.

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