Feeding a Young Cyber Lion

Brazilians Fabiano de Queiroz Silva and Marcelo Mariano Dias recently nabbed the Cannes Young Lions Cyber Gold for this refreshing MPU (no interaction, sorry – but sign up at the site and have a play).

You’ll have noticed Brazilian names on these lists before. So what’s the trick to Brazilian digital design? Where does this eye come from?

Taschen have just put out a mouth-watering anthology of Latin American Graphic Design. I’ve been browsing fervently. The only Brazilian names I’d heard before were Alexandre Wollner and, ahem, architect Oscar Niemeyer.

Ok – so Niemeyer wasn’t a designer as such. And he doesn’t feature in the book. But information architecture? No? I’m building on flimsy foundations here, aren’t I… Seriously, though – if you read more about Niemeyer you’ll see how hugely educational he has been to the Brazilian design eye.

“What attracts me is the curve, free and sensual, the curve I find in the mountains of my country, in the winding course of its rivers, in the waves of the sea, in the body of the beloved woman.
The universe is made out of curves – the curved universe of Einstein.”

Some further stars, past, present and future (below L-R): Guto Lacaz, 6D Estúdio, Kiko Farkas, Alexandre Wollner and Ruben Martins.

Previously: Brazilian designer remixes big brand logos.

Elsewhere: A Design for Loving, my full article on Taschen’s Latin American Graphic Design for Jungle Drums magazine.

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