Grrr Woof Meow Please

Put yourself on the paws of a chihuahua. The Mexican jibes are probably bad enough. But even when you’re not faced with xenophobes, punks talk down to you all day. Why can’t these oversized thugs learn some manners? Let’s go back to school: how to communicate with animals.

Lesson 1: Look an animal in the eye. Talk to that animal on their level. Stop being so condescending.

This is a smart piece of work by Belgian agency 10 (via Ads of the World). If we can make the effort to talk to feet on a level, animals deserve more grace.

Lesson 2: Speak to them in their language. You expect a Venezuelan to understand Russian? A footballer to “get” Tolstoy? Alan Shearer to develop a fashion vocabulary?

This was a lovely pick by Chris Wilson (I haven’t met or spoken to Chris yet, and I hope this in itself isn’t bad etiquette). He puts it well. People don’t like to be barked at.

Neither do animals. Well, I guess dogs do, when they’re in a bark mood. But they might be more up for a grrr.

Unless you look that chihuahua right in its beady eye, you’ll never know. 

3 comments so far

  1. Chris Wilson on

    Hi. I’m Chris. I thought I should formally introduce myself.

    Now that we’ve taken care of that, you’ve got some interstingly humorous thoughts here.

  2. [guy bingley] on

    Thanks, Chris.
    I subscribe to your RSS. Was just reading your post on Colorful Branding, in fact – always insight over at Fresh Peel.
    Hope you didn’t mind the reference. It was a really striking piece of communication.
    There’s no reason public information can’t have charm, don’t you think?

  3. Chris Wilson on

    Keep the references coming.

    Communications can and should have charm, but more importantly they should speak in the voice that accurately reflects the organization. That’s the whole premise behind the Human Talk series.

Leave a Reply to Chris Wilson Cancel reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: